What is a MLS? The answer appears simple at first glance. Multiple listing services are marketplaces where agents and brokers help consumers to buy, rent and sell homes.
The real estate market is not simple. MLS is often obscured by high-profile trends that consume the industry’s attention. MLS data is used by powerful technology companies to create attention-grabbing services and products. News headlines have highlighted organizations that are challenging the traditional MLS practices of data sharing and compensation.
A casual observer may ask “What is the value of an MLS in this ever-changing, uncertain environment?” But the truth is that the MLS provided a wealth of value for the past century, which explains its wide appeal and continued relevance.
Brokers and MLS leaders must be able to communicate in a concise manner the benefits of the MLS, both historically and from an international perspective, to maintain a transparent and liquid marketplace that serves their community. Any professional in the real-estate industry should be able to explain the benefits of the MLS.
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