U.S. district court ruling protects an established marketing strategy used to sell homes. Real estate professionals may continue using floor plan drawings when marketing listings, according to a federal court
Exposing Hidden Discrimination in Co-op TransactionsExposing Hidden Discrimination in Co-op Transactions
REALTORS(r) have had significant successes in their fight for transparency. An NY State Association of REALTORS(r) member represented an openly gay city council member seeking to purchase a co-op in
NAR Attorneys Affirm: Buyer Representation Remains RelevantNAR Attorneys Affirm: Buyer Representation Remains Relevant
Real estate professionals should remain focused on serving their consumers and communicating openly about any compensation plans. NAR plans to appeal this verdict. At NAR NXT: The REALTOR(r) Experience(link is
The FTC Investigates False Testimonials on the InternetThe FTC Investigates False Testimonials on the Internet
Learn the new guidelines from the agency about using endorsements and testimonials correctly in digital marketing. An endorsement or testimonial from current or past clients can make your business stand
Honesty and ReconciliationHonesty and Reconciliation
In 1948, the Supreme Court issued an important ruling regarding restrictive covenants in real estate transactions. Now, almost seventy years later, REALTORS(r) are revisiting that past in order to ensure
Ways Brokers Can Maintain Independent Contractor StatusWays Brokers Can Maintain Independent Contractor Status
Recent legislation is challenging the classification of real estate professionals, providing NAR with tips for brokerages on worker classifications. Real estate professionals’ classification as independent contractors could be put at
Referral Marketing: Pay Attention to DetailsReferral Marketing: Pay Attention to Details
Do not approach owners of properties listed on MLS for referrals – even though this would not constitute soliciting another broker’s listing, it still violates Article 16 of the REALTORS(r)
Analyzing the Sitzer-Burnett CaseAnalyzing the Sitzer-Burnett Case
Litigation offers you an invaluable chance to establish clarity and demonstrate your value. Editor’s Note: This article appeared in the Winter 2024 print edition of REALTOR(r). For resources and key
3 Strategies to Prevent Copyright Claims When Utilizing Floorplans3 Strategies to Prevent Copyright Claims When Utilizing Floorplans
Floorplans in real estate marketing have come under scrutiny recently; here are some best practices. Utilising floorplans in marketing of real estate listings remains legally unclear. An appeals court is
Unveiling the Reality of the NAR Settlement AgreementUnveiling the Reality of the NAR Settlement Agreement
Misinformation has spread widely regarding real estate commissions in the media. Here are the facts you should know. Since the National Association of REALTORS(r) unveiled a settlement agreement to resolve